More generally, it's just real hard sometimes for those of us who pay a lot of attention to politics to get around the idea of how little attention most others pay, including the broad category of those who vote most of the time . . .
He is referring, of course, to the infamous "LOW INFORMATION VOTER," aka, the overwhelming majority of the American electorate.
In comments, I offered this (edited for political relevance) opinion:
1) Democracy assumes an intelligent and informed electorate. Without it, we get what you are describing. Which is why democracy is failing in this country. Maybe that is why, historically, democracies have a finite life time.
2) Life is hard. After a day of slinging whatever from 9 to 5, parent teacher confs. and all the other stuff of life, the universe, and everything, who wants to think about something as arcane and intrinsically difficult as politics? Especially when the BIG GAME is on. Ergo, no. 1.
3) With international corporations so much in control of both parties, it's pretty easy to think "There's not a dime's worth of difference." This makes apathy a pretty inviting option. Ergo, no.1.
4) There is so much deliberate misinformation: Obama is an Arab Nazi socialist, Bush tax cuts didn't increase the deficits because they lead to a (god help us) "vibrant" economy; that finding real information and sorting wheat from chaff takes considerable effort. Ergo, no.1.
Aren't we kinda screwed?